Client: P&G
Industry: Beauty, CPG
Role: Campaign Branding, Art Direction -- Photography and Retouching (athlete and product), Design, Video, POS, Print, Campaign Brand Style Guide
Photographer: Robert Erdmann
P&G Vancouver Olympics
In 2010, P&G entered into a vast and sweeping partnership with the USOC for the Vancouver Winter Olympic Games. The program known as "Look Like the World is Watching" was created to showcase P&G beauty brands in connection with Olympic effort. The campaign was announced via all major news channels on September 2nd of 2010. Olympians Lindsey Vonn, Tanith Belbin, Allison Baver, and Vonetta Flowers were the faces of the fully integrated campaign and appeared in-store, in print advertorials, online, in P&G's proprietary beauty magazine Rouge and in the brandsaver, and in national beauty and lifestyle print and online publications.