Mind Body Snack

In the crowded market of keto-friendly products, we were asked to create a new healthy snack brand and packaging that would appeal to busy, health-conscious consumers. The comprehensive brand development included naming, positioning, identity, package design, and a custom collaboration with artist RUDE. The Mind Body Snack brand is upbeat and optimistic, bringing joy back to carb-free snacking.

Naming, Brand Positioning, Brand Voice, Branding + Identity, Creative Strategy, Art Direction, Design, Package Design, Artist Collaboration

Strategic Thinking Partners: Maggie Susman and Karen Bedard

Design and Art Direction: Maggie Susman

Copywriting: Karen Bedard

Artist: RUDE.

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