Our Best Shot

Giving ‘Our Best Shot’ to ensure our best days are still ahead. When it comes to marketing touchy subjects, a delicate touch is certainly needed. But by no means does that require a brand or organization to downplay their message or position on the matter. Quite the contrary. We knew when we helped the Cayuga County Health Department wade into the controversial Covid 19 vaccine issue, they had to be considerate, but not apologetic. Our campaign had to be confident, inclusive, encouraging, and unifying. People were ready to move from ‘doom and gloom’ to ‘joy and hope’—and we were more than happy to oblige.

Client: Cayuga County Health Department

Location: New York

Industry: Health & Wellness

Website: cayugacounty.us/ourbestshot

Role: Campaign Branding, Creative Strategy, Creative Direction, Art Direction, Design, Social Media, Out of Home, Video, Print, Digital, Press Release, Media Strategy

Strategic Thinking Partners: Maggie Susman and Karen Bedard

Design and Art Direction: Maggie Susman

Copywriting: Karen Bedard

Illustrator: Toby Triumph/Fillin Global

Animator: Matt Petrocci/Piledriver

↑Back to Top