Client: Volvo
Event Location: Bardessono, Napa Valley
Industry: Luxury Automotive, Luxury Hospitality
Role: Event Branding, Design Implementation, Client Relationship Management, Social Media Management
Design and Art Direction: Maggie Susman
Volvo Driving Experience in Napa Valley
The Volvo S60 R-Design test drive experience was created to challenge perceptions among competitor audiences, introduce new prospects to the Volvo brand and generate sales.