Partner Clients: Delta Dental and Kaiser Permanente
Location: California
Industry: Healthcare
Role: Campaign Branding, Creative Strategy, Creative Direction, Copywriting, Art Direction, Design, Print, Digital
Delta Dental Literacy Campaign
The twin goals were to increase understanding of the importance of dental care and to increase utilization of dental benefits among Delta Dental members. We accomplished that by positioning Delta Dental as a thought leader, presenting three creative concepts for initial review. Our final concept, Take Care of Your Teeth and Your Teeth Will Take Care of You, was a winner with both Delta Dental and their strategic partner, Kaiser Permanente. The poster and corresponding rack cards were showcased throughout Delta Dental offices and Kaiser Permanente locations.